Saturday, 30 May 2009


STOCKHOLM S/S/A/W is the first collection magazine of Stockholm Fashion week. It's also Jakob Hedberg's degree project for the graphic design program at Berghs School of Communication. His goal has been to reflect a feeling of every collection rather than simply line-ups of runway photos.

The magazine also includes a prologue as a link to the previous season and two editorial shoots with favorite styles from A/W 09 . But first, an interesting insight in Swedish fashion by the American journalist Jakob Brown.

Available in store now.